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Rolle Pass

Business Development Activation

Personal selling is just that. Personal. It takes time, effort, skill – and commitment – on the part of the individual. While coaching seeks to help people reach their professional goals and can provide excellent results, often they benefit the individual alone. Firms need more. Something scalable.

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DRCG's accountability-based program is built on a proven business development framework that demystifies the process and helps attorneys surmount BD obstacles, implement individual strategies and embed effective behaviors. By teaching participants a standard language, the firm can begin to develop a common approach and thus reduce internal friction.

DRCG offers:

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Personalized 1:1 sessions for those who want to go deep and embrace a fundamental transformation.

Small group 4:1 or 6:1 sessions with peer assist collaboration for those who benefit from group learning particularly on discrete topics.

Individual BD plan development and monitoring no matter the structure of the engagement, coaches provide dedicated personal attention.

Structured marketing and business development lifecycle framework to enable learning focused on revenue generation capability.

Regular follow-ups and accountability check-ins to keep participants on track and delivering results.

© 2025 Deb Ruffins Consulting Group. All rights reserved.

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